Il mondo del design e delle industrie creative, della creazione di contenuti e della cultura. Creativi in grado di trasformare la conoscenza in beni e servizi di valore generando un impatto positivo per le persone e per l'ambiente.
Abbiamo un particolare focus sul settore delle imprese creative e culturali perché siamo convinti rappresentino un enorme valore, non sempre espresso come dovrebbe e potrebbe, per migliorare la vita delle persone, il successo di imprese e organizzazioni di ogni settore e più in generale contribuire alla vera sostenibilità sociale e dell'ambiente.
Alcune definizioni autorevoli di "Orange Economy":
United Nations Education Science and Culture Organization (UNESCO): The cultural and creative industries are those that combine the creation, production and commercialization of creative contents that are intangible and of a cultural nature. These contents are usually protected by Copyright and can take the form of a good or a service. Besides all artistic and cultural production, they include architecture and advertising.
United Nations Conference on Trade and Development (UNCTAD): The creative industries are at the core of the creative economy, and are defined as cycles of production of goods and services that use creativity and intellectual capital as their main input. They are classified by their role as heritage, art, media and functional creations.
World Intellectual Property Organization (WIPO): The Copyright-based industries are those that are dedicated, interdependent, or that are directly or indirectly related with the creation, production, representation, exhibition, communication, distribution or retail of Copyright protected material.
Department of Culture, Media and Sports of the United Kingdom (DCMS): The creative industries are those activities based on creativity, individual talent and skill, and that have the potential to create jobs and wealth through the generation and exploitation of intellectual property.
Economic Commission for Latin America and the Caribbean (ECLAC): The content industries are: publishing, film, TV, radio, phonographic, mobile contents, independent audiovisual production, web contents, electronic games, and content produced for digital convergence (cross-media).