Site Logo

Orange Economy?

The world of design and creative industries, media creation, arts and culture. Creatives capable of transforming knowledge into valuable goods and services, generating a positive impact on people and the environment.

At Startalia, we have a particular focus on the creative and cultural business sector because we are convinced that it represents enormous value, not always expressed as it should and could be, for improving people's lives, the success of businesses and organizations in every sector, and more generally contributing to true social and environmental sustainability.

More generally, we are interested in startups and spin-offs that make design—any “type of design”—the fundamental object or tool of their project and innovation path. In this sense, this includes both startups in the creative sector (e.g., a video game production company or a content creation platform) and “design-driven” startups in other sectors, from food to fintech, robotics to the medical sector.

Some reputable definitions of “Orange Economy”:

    • United Nations Education Science and Culture Organization (UNESCO):
      "The cultural and creative industries are those that combine the creation, production and commercialization of creative contents that are intangible and of a cultural nature. These contents are usually protected by Copyright and can take the form of a good or a service. Besides all artistic and cultural production, they include architecture and advertising."
    • United Nations Conference on Trade and Development (UNCTAD): 
      "The creative industries are at the core of the creative economy, and are defined as cycles of production of goods and services that use creativity and intellectual capital as their main input. They are classified by their role as heritage, art, media and functional creations."
    • World Intellectual Property Organization (WIPO): 
      "The Copyright-based industries are those that are dedicated, interdependent, or that are directly or indirectly related with the creation, production, representation, exhibition, communication, distribution or retail of Copyright protected material."
    • Department of Culture, Media and Sports of the United Kingdom (DCMS):
      "The creative industries are those activities based on creativity, individual talent and skill, and that have the potential to create jobs and wealth through the generation and exploitation of intellectual property."
    • Economic Commission for Latin America and the Caribbean (ECLAC): 
      "The content industries are: publishing, film, TV, radio, phonographic, mobile contents, independent audiovisual production, web contents, electronic games, and content produced for digital convergence (cross-media)."